Customer discovery · Field research

What 31 farmers
across three regions
told us.

Before building the field version of CropSCOUT, we ran structured interviews with farmers in Jizzakh, Surkhandarya and Shakhrisabz — covering what they grow, what eats their time, what eats their money, and what they would actually pay for. This page is live: every figure below is computed from the responses as they arrive.

31 respondents · live Jizzakh · Surkhandarya · Shakhrisabz since July 2026
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01 — Who we talked to

Small plots, mixed experience

The sample runs from 5 sotix to 41 ha, with a median of 27.5 sotix. Reported experience has a median of 10 years across the 29 respondents who gave a number — some answer not in years but with "since I can remember."

13
work a household
plot (tomorqa)
13
grow in
open field
11
operate a
greenhouse
10yr
median farming
experience

Farm type is multiple-choice — the three counts sum to 37, not 31, because most respondents work more than one kind of ground.

How much land

Holding sizeRespondentsShare
Under 10 sotix516.1%
10 – 20 sotix929.0%
21 – 50 sotix516.1%
51 – 100 sotix619.4%
Over 1 hectare516.1%

n = 31 · 1 sotix = 100 m², 1 hectare = 100 sotix. Where a respondent gives a bare number we read it as sotix.

02 — Where the time goes

"Which job takes you the most time?"

Single choice, one answer each.

Weeding
11
Spraying
6
Land preparation
4
Sowing
2
Irrigation
1
Fertilising
1

n = 25 · single answer per respondent

03 — Where the money goes

Spraying is the expensive one

Asked which job costs them the most in a season, 8 of the 24 who answered named spraying or plant protection. This is the clearest signal in the data, and it is the reason CropSCOUT launches as a precision sprayer.

Spraying / plant protection
8
Other
6
Ploughing / land prep
3
Fertiliser
2
Hired or manual labour
2
Irrigation
1
Planting & plastic film
1
No usable answer
1

n = 24 · free-text answers grouped into categories by us — that grouping is a judgement call, not a measurement

When we spray chemicals by hand, more than the correct dose lands on the crop. But if it were applied evenly and precisely — the same measured amount to every plant — the chemical would not be wasted, and it would not be dangerous for the health of whoever eats it.

— respondent, final comments

That is our product thesis, arrived at independently by a farmer who had not heard it from us. It is why we frame CropSCOUT as a low-pesticide machine rather than a labour-saving one. The cost farmers name is not only money — it is the operator standing inside the spray cloud, and the residue that reaches the person eating the tomato.

04 — Concept testing

We showed three robots

Each respondent watches three short videos — an electric weed cutter, a spraying robot, and a universal multi-tool robot — and rates each from 1 to 5.

Universal robot
4.48
Spraying robot
4.45
Electric cutter
4.24

Mean rating, 1–5 scale · n = 29 (not every respondent completes the rating grid)

Small samples move

These averages have shifted every time respondents were added. With 17 people rating, the electric cutter averaged 3.94, the sprayer 4.18 and the universal robot 4.24. With 28, they sit at 4.00, 4.04 and 4.46. Nothing about the concepts changed — only who was asked. Treat the ordering as provisional.

What they actually pick

Asked which concept would genuinely make their work easier — Spraying robot 20, Universal robot 14, Electric cutter 11 of 31. We weight this question more heavily than the star ratings: it asks about use, not appeal.

05 — Business model signals

They want to rent, not buy

16/31
prefer seasonal rental over purchase
8/31
would buy the machine outright
7/31
prefer instalments or leasing
15/31
say hiring workers is not difficult

Seasonal rental leads at 51.6%, against 25.8% for outright purchase and 22.6% for instalments. This is the model we had already planned, now confirmed by the people who would pay for it.

What has to be true before they buy

Respondents raise service before they raise capability: spare parts that are easy to find, a workshop within reach, and a price a farmer can actually meet. None of them mention autonomy or software. For us that is a distribution problem, not an engineering one — and we do not yet have an answer to it.

06 — In their words

What would help most

Answers to "what would help you most today?" — published without names, and only from respondents who agreed to anonymous publication.

Universal robot kerak — respondent, 25 sotix
Mini traktor shaxsiy bo'lsa ish yengil bo'lar edi — respondent, 1.4 ha
Dorilar katalogi — respondent, 41 ha
Ishchi kuchini kamaytiradigan va vaqtni tejaydigan texnika — respondent, 1 ha
Lazerli texnika begona o'tni kuydiruvchi — respondent, 3 ha
3 sotix joyga jo'xori ekkan. Begona o'tlar bosib ketgan. O't o'ruvchi hamda dori sepuvchi texnikaga ehtiyoj yuqori. — respondent, 1 ha
Masofadan turıb boshqarsa bo'ladigan dori sepuvchi robot, tilichkaga ko'tarib ortadigan mashina — respondent, 80 sotix
Avtomatik purkagiç — respondent, 63 sotix
Parnik tepasiga chiqib ishlashga rels g'ildirakli qurilma; urug' ekishda aniq masofani o'lchab ekish (sabzi, piyoz, rediska, bodring kabi mayda urug'lar); dori sepishda purkab sepadigan mashina — qo'lda sepish charchatadi va kimyoviy vositalar teri va ko'zga tushib allergiya qilishi mumkin. — respondent, 50 sotix
Ko'plab ishchi kuchi — respondent, 30 sotix
Xaridorlar stabil boʻlishi — respondent, 18 sotix
Öt yuluvçi robot — respondent, 15 sotix

Questions they asked us back

Ijaraga bermoqchi bo'lsangiz, qanday tarifda va narxda berasiz?— respondent, final comments
Robot tannarxi qimmat bo'lsa, kichik fermerlar olishga qurbi yetmasligi mumkin. Katta fermer xo'jaliklari olishi mumkin agar ishchi kochi va dorini ekonom qilsa. Uni sinovdan o'tkazib, keyin reklama qilish kerakligini aytdi. Hozirda parnik bilan shug'ullanadiganlar asosan kasalliklarga qarshi kurashishda qiynalmoqda. Dehqonlarning shashti tushib borayotganining yana bir sababi, atrof-muhitni muhofaza qilish sohasidagi vakolatli organlar tomonidan issuq suv bermaslik bo'yicha qarshiliklarga uchragan. Reklama yoki test qilmoqchi bo'lsak, ochiqligini bildirdi.— respondent, final comments
Ochiq daladan iborat katta gektarli yaxlit yerlarga mos. 10 sotixli 5 ta issiqxonaga neudobno. Robotni ishlatish ortiqcha ovoragarchilikka olib kelishi mumkin.— respondent, final comments
Yanada mukammalrok qushimcha ish funksiyasi bulsa— respondent, final comments
qo'l kuchini kamaytirsa va haqiqatdan zaryadlash imkoni bo'lsa va yoqilg'i ketmasa hamyonbop bo'lsa sotib olar edi— respondent, final comments
Robotning ehtiyot qismlari oson topilsa, servisi yaqin bo'lsa va narxi fermerlar uchun hamyonbop bo'lsa yaxshi bo'ladi.— respondent, final comments
Insoniyatga yengillik bo'ladigan barcha ishlar qilinsin— respondent, final comments
Loyiha juda ajoyib. Qanday bog'lansa bo'ladi?— respondent, final comments
07 — Second round · spraying economics

What they spray, and what it costs

The first thirty interviews asked what eats a farmer's time. These ask what the chemistry costs — how often they spray, who advises them, and what has gone wrong. Every figure below counts only the farmers who were asked these questions, not all 31.

7.5
applications a season (median, n = 5)
price they named for the robot (median, n = 0)
4/6
would buy, or would after a trial

"Would you buy our robot?"

Yes
1
Maybe — after a trial
3
No
2

n = 6 · asked only in the second round

What goes wrong in the greenhouse

and how they fight it · 6 answered

Ildiz cherish, qora qurt— respondent, 42 sotix
Oq pashsha, fuzarios, nematoda, fitoftorioz. 70-80 % kasallik tuproqdan deb xulosa berdi— respondent, 1 ha
Tbilisi virusi— respondent, 10 sotix
Oq qanot, ildiz va tana chirishi, bodring bargini yeb ketadigan qurt— respondent, 65 sotix
Tbilisi virusi va oq pashsha, donga tushadigan kasallik (nomi esiga yo'q)— respondent, 50 sotix

What they spray

product, dose, and the area one application covers · 6 answered

YaraTera korxonasining dorilaridan foydalanadi. Tuproq uchun hamma ozuqa bor. 10 tonna suvga 2 kg dori qo'shiladi.— respondent, 42 sotix
Hammasidan. 4850 ko'chatga 50-70 litr dori sepishadi.— respondent, 12 sotix
Hammasidan sepishadi— respondent, 1 ha
Haftasiga 1-2 marta oq qanot hasharotiga qarshi sepib turishadi.— respondent, 10 sotix
200-400 litr sori sepiladi. 300-200, 150 gr dori qo'shiladi.— respondent, 65 sotix
Hammasini sepishadi. Biokar, aminokislota. Fungitsidlardan pervikur, kurzad, redamin gold, Max XL. Bularni tagidan sepishadi. 3-4 miqdor yoki kamida 2-3 dan boshlaydi ustidan sepadigan dorilarni.— respondent, 50 sotix

Who advises them

and what a visit costs · 6 answered

O'g'itlarga 70 mln so'm sarf qilgan. Ishchi xizmati, dorilarga umumiy hisobda 300 mln ketadi. 10 ta ishchiga ishchi boshiga 200,000 so'mdan beradi, yeb-ichish xarajatlari ham bor. 300,000 so'mgacha ham boradi.— respondent, 1 ha
Yo'q, issiqxona egasining o'zi agronom— respondent, 10 sotix
Yo'q, fermer xo'jaligi egasining o'zi agronom— respondent, 65 sotix
Dehqonlarning o'zi agronom bo'lib ketgan. Aytishlari bo'yicha, agronom yollash ular uchun ortiqcha xarajat hisoblanadi.— respondent, 50 sotix

When it went wrong

chemicals applied incorrectly · 6 answered

Bo'lgan. O'stiruvchi bilan gullatuvchini bittada sepgan. Shu bilan ekinlar nobud bo'lgan.— respondent, 42 sotix
Doni kuyadi. Pomidorning kirpigi kuyadi. Bodringga azotni noto'g'ri berish natijasida doni kuyib ketgan.— respondent, 50 sotix
07 — Honest limitations

What this survey does not prove

31 farmers across three areas is a starting point, not a market study. We publish it in full — including the answers that contradict our pitch — because the next round is designed around these gaps:

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